Web Design & Development

Alongside photography and video, I also design and develop websites. I focus on clean layouts, fast loading times, and user-friendly experiences that work beautifully on desktop and mobile. Most of my web work is for tourism, hospitality, and creative businesses that need clear storytelling and strong visuals.

What I do

I offer simple, practical web solutions rather than complicated, bloated builds. My strengths are:

Designing layouts that highlight your story and your visuals
Building responsive pages that look good on phones, tablets, and desktops
Creating clear site structures so visitors can find what they need quickly
Integrating bookings, contact forms, and simple lead capture where needed

Featured Project – Beyond Kanazawa

Project: Beyond Kanazawa
Role: Web Design, Web Development, Booking System Integration, SEO & Content Support
Site: www.beyondkanazawa.com

About the Project

Beyond Kanazawa is a Tour Operator & Destination Management Company based in Kanazawa, Japan, offering private tours, e-bike experiences, and curated regional travel throughout Hokuriku. The client needed a complete digital presence that introduced the destination, showcased their signature tours, and converted visitors into direct inquiries and bookings.

I designed and developed the website from the ground up, combining clean visuals, clear navigation, and detailed tour pages. The focus was on speed, responsiveness, and a booking flow that removes friction for international guests planning their trip to Japan.

Goals

The main goals for the project were:

Create a website that quickly communicates what Beyond Kanazawa offers
Provide clear tour pages with pricing, itineraries, and booking paths
Support both education-focused visitors and ready-to-book customers
Integrate booking systems to reduce admin work and eliminate manual invoicing
Perform well for SEO in multiple markets (English, Italian, Spanish, Chinese)

What I Created

The site structure is built around a strong homepage supported by dedicated tour category pages and detail pages. Each tour includes a short description, long description, itinerary highlights, inclusions/exclusions, what to bring, and FAQs to give potential guests everything they need before booking.

Key design directions included:

Modern, clean layout with large photography and simple typography
Mobile-first structure — most users browse from abroad on phones
Clear calls-to-action on every page for inquiries or bookings
Performance optimisation for fast load speeds despite high-resolution visuals

Technical + Booking System Work

Beyond design, the project required building the full booking ecosystem behind the website. I completed:

Bókun setup from scratch (supplier system)
Connected all tours, pricing catalogues, availability, and resources
Integrated booking engine into the website for direct sales
Added channel management for OTAs when required
Created custom workflows to reduce admin time for the business
Integrated Stripe and secure payment settings for international visitors

The goal was a system that looked premium to customers but was simple for staff to manage behind the scenes.

My Role & Outcomes

I managed the full digital build from concept to launch, handling both the creative and technical sides of the project. This included site layout and front-end design, copywriting support for tour pages and SEO, photo selection and optimisation, and the complete Bókun booking system integration. After launch, I continued improving performance through testing across devices and browsers and refining pages based on real user behaviour.

The result is a website that converts visitors into bookings more efficiently while reducing admin for the business. Guests receive all tour information up front, minimising the need for email back-and-forth, and automated payments remove manual invoicing. The site is built to scale and continues to expand with new destinations, added tours, and upcoming multilingual support.

Process

I keep the web development process simple, transparent, and collaborative. Every project follows four clear stages:

Discovery

We discuss your goals, brand story, audience, and what you need the website to achieve.

Structure & Design

I create a draft layout, homepage flow, and key page structure for feedback before building begins.

Development

I build the pages, integrate content, prepare images, set up contact or booking systems, and fine-tune for performance.

Launch & Refinement

Once live, we test across devices, monitor real user behaviour, and make small improvements to maximise results.